In order to reset demo data to some initial state, simply run
./reset.sh
Demo users are defined in demo_users.json file and can be imported to Mongo using the following command.
mongoimport --db codebrag --collection users --file codebrag_demo_users.json
Password for all users is codebrag.
You can change their usernames, logins and avatars but don't touch passwords and salts - they are encrypted and kept in sync.