When the operator is installed without OLM (for example via a plain Deployment in openshift-gitops-operator), run the OpenShift E2E suite with NON_OLM=true so tests that require a Subscription or productized images are skipped.

From the repository root:

NON_OLM=true make e2e-tests-sequential-ginkgo
# and/or
NON_OLM=true make e2e-tests-parallel-ginkgo

See test/openshift/e2e/README.md for full options (LOCAL_RUN, SKIP_HA_TESTS, and so on).