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<h1>Web Analytics</h1>

<p>Web analytics involves collecting and analyzing data generated by visitors'

web browsers while they are viewing webpages. The resulting data provides

insight into how visitors use the site.</p>

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<h2>Web Analytics Third Party Services</h2>

<p><a class="reference external" href="http://www.google.com/analytics/">Google Analytics</a> is a widely used

free analytics tool for website traffic.</p>

<p><a class="reference external" href="https://mixpanel.com/">MixPanel</a>'s analytics platform focuses on mobile

and sales funnel metrics. A developer builds what data points need to be

collected into the server side or client side code. MixPanel captures that

data and provides metrics and visualizations based on the data.</p>

<p><a class="reference external" href="https://www.kissmetrics.com/">KISSmetrics</a>' analytics provides context

for who is visiting a website and what actions they are taking while on

the site.</p>

<p><a class="reference external" href="http://www.crazyegg.com/">CrazyEgg</a> is tool for understanding a

user's focus while using a website based on heatmaps generated from mouse

movements.</p>

<div class="section" id="web-analytics-resources">

<h2>Web Analytics Resources</h2>

<p><a class="reference external" href="http://blog.arkency.com/2012/12/google-analytics-for-developers/">Google Analytics for Developers</a></p>

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Next read the

<a href="/api-integration.html">api integration</a> section.

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<a href="/introduction.html" class="list-group-item ">Introduction</a>

<a href="/servers.html" class="list-group-item ">Servers</a>

<a href="/operating-systems.html" class="list-group-item ">Operating Systems</a>

<a href="/web-servers.html" class="list-group-item ">Web Servers</a>

<a href="/platform-as-a-service.html" class="list-group-item ">Platform-as-a-service</a>

<a href="/databases.html" class="list-group-item ">Databases</a>

<a href="/wsgi-servers.html" class="list-group-item ">WSGI Servers</a>

<a href="/web-frameworks.html" class="list-group-item ">Web Frameworks</a>

<a href="/task-queues.html" class="list-group-item ">Task Queues</a>

<a href="/static-content.html" class="list-group-item ">Static Content</a>

<a href="/caching.html" class="list-group-item ">Caching</a>

<a href="/web-browsers.html" class="list-group-item ">Web Browsers</a>

<a href="/web-application-security.html" class="list-group-item ">Web Application Security</a>

<a href="/monitoring.html" class="list-group-item ">Monitoring</a>

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<a href="/api-integration.html" class="list-group-item ">API Integration</a>

<a href="/source-control.html" class="list-group-item ">Source Control</a>

<a href="/configuration-management.html" class="list-group-item ">Configuration Management</a>

<a href="/dependency-management.html" class="list-group-item ">Application Dependencies</a>

<a href="/no-sql-datastore.html" class="list-group-item ">NoSQL Data Stores</a>

<a href="/about-author.html" class="list-group-item ">About</a>

<a href="/change-log.html" class="list-group-item ">Change Log</a>

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<a href="http://www.mattmakai.com/" class="underline">Matt Makai</a> 2014

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