Drive enterprise digital marketing strategy while building tools that solve real problems for marketing teams. Combining technical development skills with deep marketing expertise to create data-driven solutions and lead transformative initiatives.
A URL parameter builder designed to help marketing teams create consistent tracking codes and solve data aggregation challenges. Streamlines campaign tracking across teams and platforms.
- Tech Stack: React, TypeScript
- Live: urlforge.app
A debt and payment calculator that helps users optimize loan payoff strategies through interactive data visualizations. Currently preparing for beta relaunch with savings account functionality and AI-powered scenario analysis.
- Tech Stack: React, TypeScript
- Live: planningplus.app
- Expert in SEM, PPC, and multi-channel digital marketing strategy
- Advanced A/B and multivariate testing for Conversion Rate Optimization (CRO)
- Proficient in Google Ads, Microsoft Ads, Meta Ads, and Google Campaign Manager 360
- Enterprise-level paid media strategy, forecasting, and optimization
- Skilled in SEO, including technical SEO and performance optimization
- Advanced proficiency in Python, Snowflake SQL, T-SQL, and Tableau
- Built custom data pipelines and predictive models
- Former leader of Portland Tableau User Group
- Developed interactive dashboards in Looker Studio and Tableau
- MarTech transformation and marketing data architecture
- Experienced in React, TypeScript, and modern web technologies (HTML/CSS)
- Full-stack development capabilities
- Proficient in Adobe Photoshop, Google Web Designer, and creative tools
- Google Ads, Microsoft Ads, Digital Analytics Association (DAA), and IAB-certified
- Recognized for creative and technical advertising solutions
Kitsap Credit Union | Dec 2024 – Present
- Lead enterprise digital marketing strategy, paid media operations, and content strategy
- Spearhead MarTech transformation initiatives and marketing data architecture reorganization
- Oversee website strategy, agency collaborations, and executive-level reporting
- Established quarterly and annual marketing planning cadences integrating cross-functional input
Genentech (Contract) | Sep 2024 – Dec 2024
- Optimized global paid search and organic social media strategies to drive impact
- Partnered with brand teams to align strategic messaging with omni-channel campaigns
Mandiant (part of Google Cloud) | Apr 2022 – Jan 2023
- Executed paid media campaigns in 40+ countries with ~$2MM quarterly budget
- Grew LinkedIn leads nearly 500% through campaign optimization
- Designed forecasting models to inform executive decision-making
First Tech Federal Credit Union | Dec 2015 – Apr 2022
- Managed $300k+ monthly advertising budget across 60+ campaigns
- Developed board- and C-suite-ready dashboards and strategic communication tools
- Built data pipelines using Snowflake, Alteryx, and Tableau
More details about my professional journey are available on my LinkedIn profile.
- Master's in Computer and Information Technology (MCIT), University of Pennsylvania (2020-2024)
- MBA, Western Michigan University
- Bachelor of Applied Science in Computer Information Systems, Davenport University
- GitHub: jonpape
- LinkedIn: Jonathan Pape
- Agency: People from .Space
- Portfolio: www.jonpape.com
- URLForge: urlforge.app
- PlanningPlus: planningplus.app
Thank you for stopping by! Feel free to explore my repositories and connect with me to discuss collaboration opportunities or exciting projects. 🚀