by Anuja Jadhav
This project is focussed on understanding the results of an A/B test run by an e-commerce website.
The company has developed a new web page in order to try and increase the number of users who "convert," meaning the number of users who decide to pay for the company's product.
Goal
Help the company understand if they should implement this new page, keep the old page, or perhaps run the experiment longer to make their decision.