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shashi247/README.md

Hi there 👋

Hi, I'm Shashi Kant Oraon 👋

Product Leader · D2C & E-Commerce · AI/ML Enthusiast

PGDM – IIM Lucknow · B.Tech – NIT Jalandhar


"The best products sit at the intersection of customer obsession and technical curiosity."

I've spent 14 years building and scaling digital products — from omnichannel retail software at Capgemini to a 150M+ user D2C platform at vivo India. My edge is the rare combination of engineering roots, business school rigour, and a hands-on curiosity for emerging technology that refuses to stay purely strategic.

I believe PMs who understand the how build better products than those who only define the what. That belief is why I'm here.


🧭 What I Build

Domain What I've shipped
D2C E-Commerce End-to-end platform for vivo E-Store; OMS re-architecture cutting TAT by 30%
Conversion & Growth Affordability Engine driving 40% uplift; multivariate A/B testing lifting leads 50%
AI / ML Integration Google Vision AI for KYC automation; ML-based content ranking for travel bookings
Live Commerce Gen Z-targeted live channel hitting 35% engagement rate
Marketplaces Travel (Wandertrails), auto (CarDekho), professional services (Flatpebble)

🤖 Why I'm Learning ML (and Why It's Not Just a Trend for Me)

I've shipped AI features — KYC automation, recommendation engines, personalisation pipelines. But I found I was always one layer of abstraction away from asking the right questions of my data science teams.

So I went back to first principles. These repositories document that learning journey, mapped back to real product decisions:

  • 📘 ML Specialisation Notes — Andrew Ng's curriculum, re-contextualised for product thinking: pricing models, churn prediction, demand forecasting
  • 🧪 5-Day Gen AI Intensive — Google × Kaggle programme: prompt engineering, embeddings, multimodal AI

The goal is not to become a data scientist. The goal is to be the PM who can write the right brief, challenge the right assumptions, and evaluate model impact against real business metrics.


📊 Current Projects

Building in public — connecting ML concepts to e-commerce product problems

🔨 E-commerce Funnel Analysis (in progress) Analysing cart abandonment, cohort retention, and conversion drop-offs using public retail datasets. Framed as a PM discovery exercise — what would I prioritise fixing, and why?

🔨 A/B Test Significance Calculator (in progress) A lightweight Python tool for experiment design — sample sizing, significance testing, recommended actions. Born from frustration at running underpowered tests early in my career.

🔨 Pricing Elasticity Model (in progress) Applying regression to model price sensitivity in consumer electronics — directly relevant to decisions I make at vivo.


🛠️ Tools & Stack I Work With

Product & Strategy Roadmapping OKRs P&L Management Agile/Scrum GTM Stakeholder Management

Data & Analytics SQL BigQuery Google Analytics 4 Mixpanel Amplitude GTM

AI / ML Python NumPy Pandas scikit-learn Computer Vision Recommendation Systems

Design & Delivery Figma Adobe XD JIRA CRM


🎓 Certifications

  • ✅ Machine Learning Specialisation — Andrew Ng, Coursera (Supervised · Unsupervised · Advanced Algorithms)
  • ✅ Certified Scrum Product Owner (CSPO)
  • ✅ Design Thinking — IDEO
  • ✅ 5-Day Generative AI Intensive — Google × Kaggle

📬 Let's Connect

I'm always interested in conversations about e-commerce product strategy, AI integration in consumer products, and building data-informed teams.

LinkedIn Kaggle Email


📍 Gurugram, India · Open to senior PM opportunities in AI-native and D2C product environments

Pinned Loading

  1. Olist_Ecommerce_Kaggle_casestudy Olist_Ecommerce_Kaggle_casestudy Public

    This is a Brazilian ecommerce public dataset of orders made at Olist Store. Kaggle link - https://www.kaggle.com/datasets/olistbr/brazilian-ecommerce

    Jupyter Notebook 1

  2. 5-Day-Gen-AI-Intensive-Course-with-Google-Learn-Guide 5-Day-Gen-AI-Intensive-Course-with-Google-Learn-Guide Public

    Kaggle-Google gen AI course

    Jupyter Notebook 1

  3. ml-specialisation ml-specialisation Public

    Jupyter Notebook 1