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Pipedrive is a sales CRM for managing deals, contacts, activities, leads, and pipelines. The Pipedrive connector lets your Lovable app read and manage CRM data through the Pipedrive API. It’s designed for sales dashboards, customer portals, workflow automation, and internal tools that need access to Pipedrive records. With Pipedrive, your app can:
  • Create, update, and list deals across sales pipelines
  • Manage people, organizations, leads, and activities
  • Read pipeline, stage, field, and user metadata for CRM workflows
  • Build dashboards and automations around Pipedrive CRM data
  • Register webhooks when your app needs to react to Pipedrive changes
Pipedrive is a good fit when your team manages sales activity in Pipedrive and wants a custom Lovable app for reporting, operations, customer handoffs, or sales workflows.

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Common use cases and example apps

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How to connect Pipedrive

Workspace admins and owners can connect Pipedrive. You can create multiple Pipedrive connections using different API tokens, which is useful for separating environments (for example, development and production), connecting different Pipedrive accounts, or managing access for different teams. When the connection is created, Pipedrive becomes available across all projects in the workspace. Anyone building in a project can ask Lovable in chat to link their project to it.

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Prerequisites

Before connecting Pipedrive, make sure you have:
  • A Pipedrive account
  • Access to your Pipedrive API token
  • Lovable workspace owner or admin role
All API requests made through this connector count toward your Pipedrive plan limits. Billing and quota are handled directly by Pipedrive, not Lovable.

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Step 1: Get a Pipedrive API token

A Pipedrive API token lets your Lovable app authenticate with the Pipedrive API as the Pipedrive user who owns the token. To find your Pipedrive API token:
1

Open your Pipedrive account

Sign in to Pipedrive with the account you want your Lovable app to use.
2

Open personal preferences

Open your profile menu and go to Personal preferences.
3

Open the API tab

Select the API tab. If you do not see an API tab, check that your Pipedrive plan and role allow API access.
4

Copy the token

Copy your API token and store it securely.
Your API token functions like a password. Keep it secure and never share it publicly. You need it in the next step.
See Pipedrive documentation for more: How to find the API token.

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Step 2: Connect Pipedrive to Lovable

You can create multiple connections using different API tokens.
1

Open Pipedrive in Connectors

Go to Connectors → App connectors and select Pipedrive.
2

Add a connection

Click Add connection.
3

Configure the connection

  • Display name: name the connection, for example Pipedrive Prod.
  • API token: paste your Pipedrive API token.
4

Choose who can access this connection

Under Who can access this connection, decide who in your workspace can use the connection:
  • Only you (default): only the person creating the connection can use it and its associated data.
  • Invite specific people: only you and explicitly added workspace members can use the connection and its associated data.
  • Invite entire workspace: click Invite entire workspace to make the connection available to everyone in your Lovable workspace.
See Connection-level access for more information.
5

Connect

Click Connect.
When connected, anyone building in a project can ask Lovable in chat to link their project to Pipedrive (based on configured connection-level access). Your Lovable apps can then read and manage Pipedrive CRM data.

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Working with Pipedrive data and webhooks

The connector uses Pipedrive’s API token authentication. Each connection represents one Pipedrive user, and API calls use that user’s Pipedrive permissions. If your app needs to react to CRM changes, ask Lovable to set up Pipedrive webhooks for the events you care about, such as deal creation, deal stage changes, or lead updates. Pipedrive sends webhook events to a public endpoint in your app. For critical workflows, combine webhooks with periodic API checks because webhook deliveries are not guaranteed by Pipedrive. When prompting Lovable, be specific about the records and operations your app needs. For example, mention whether the app should work with deals, leads, people, organizations, activities, pipelines, or stages.

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Limitations

The Pipedrive connector cannot:
  • Create a Pipedrive account for you
  • Manage Pipedrive billing, plans, roles, or API access settings
  • Support per-end-user Pipedrive login. Each connection represents a single Pipedrive user account shared across projects linked to it.
  • Rotate API tokens automatically. To rotate a token, generate or copy the new token in Pipedrive and update the Lovable connection.
  • Create a webhook receiver automatically without app code. Ask Lovable to build the public endpoint and register the webhook for the events your app needs.
Editors and above can remove specific projects from a connection without deleting the connection entirely. The connection will remain available for other projects. To unlink projects:
1

Open Connectors

Open Connectors, then go to App connectors, and select .
2

Open the connection

Open the connection you want to manage.
3

Select projects

Under Linked projects, check the projects you want to unlink.
4

Confirm

Click Unlink projects and confirm.
When unlinked, those projects will no longer have access to through this connection. If a project needs again, you can link it to any available connection.

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How to delete a connection

Workspace admins and owners can delete connections. Other members can delete a connection if they created it, or if they have been explicitly granted access to it.
Deleting a connection is permanent and cannot be undone. It will remove the credentials from all linked projects, and any apps using this connection will stop working until a new connection is added.
Before deleting, review the Linked projects section to see which projects are currently using the connection. To delete a connection:
1

Open Connectors

Open Connectors, then go to App connectors, and select .
2

Open the connection

Open the connection you want to remove.
3

Review linked projects

Review the Linked projects section.
4

Delete

Under Delete this connection, click Delete and confirm.