NVIDIA AI for Media
NVIDIA AI for Media (formerly NVIDIA Maxine) is a collection of SDKs, NVIDIA NIM and Blueprints that enhance audio, video, and augmented reality effects for media and entertainment workflows. Built on the NVIDIA AI platform, AI for Media enables developers to deliver studio‑quality audio and high‑resolution video enhancement and effects for real-time and offline AI audio and video pipelines—from local to cloud. With many features optimized for ultra‑low latency, NVIDIA AI for Media supports content creation, livestreaming, broadcast, and post-production pipelines and can be deployed on Holoscan for Media or in ISV or standalone applications.
With NVIDIA NIMâ„¢, part of NVIDIA AI Enterprise, developers can access AI for Media capabilities with easy-to-use microservices designed for secure, reliable, high-performance deployment across clouds, data centers, and workstations.
Benefits
Best-in-Class AI Capabilities
NVIDIA AI for Media offers world-class pretrained models for developers to deploy premium augmented reality, audio, and video quality features.
Real-Time AI Performance
AI for Media includes many real-time AI features for inference on NVIDIA GPUs, resulting in low-latency audio, video, and augmented reality (AR) effects with high network resilience.
Complete AI Pipeline
AI for Media offers a breadth of tools for complete audio and video enhancement pipelines with multiple low-latency effects that can be chained together.
Multi-Cloud, Customizable Deployment
AI for Media’s cloud-native microservices allow for flexible, fast deployment and updates.
Use Cases
Livestreaming
AI for Media delivers many features with ultra‑low‑latency AI processing that enhances audio and video quality in real time, even in dynamic and bandwidth‑constrained environments. Streaming ISVs that leverage AI for Media enable their live creators and production teams to clean up audio, upscale and relight video, and apply real‑time visual effects while maintaining consistent on‑air quality. AI for Media supports interactive, high‑throughput streaming workflows that scale across on‑prem, cloud, and edge deployments—ensuring premium live experiences for global audiences.
Professional Broadcast
AI for Media brings real‑time, AI‑powered enhancement to broadcast and IP‑based production. It improves audio and video quality with speech processing, visual enhancement, and speaker intelligence. AI for Media supports ST 2110, integrates with NVIDIA Holoscan for Media, and enables reliable, scalable AI deployment across modern software‑defined infrastructures.
Content Creation
AI for Media enhances content creation workflows by improving audio, video, and visual effects with GPU-accelerated AI. It boosts speech clarity, removes noise, enhances video resolution, and adds AR capabilities, all without specialized equipment or complex post-production. ISVs that integrate NVIDIA AI for Media SDKs and microservices into their creator tools and platforms accelerate their users’ production of high-quality content for social, marketing, and digital media channels.
What’s New In AI for Media?
Easy-to-use microservices and SDKs designed for secure, reliable, high-performance deployment across clouds, data centers, RTX workstations, and RTX PCs:
Content Localization Blueprint
The Content Localization Blueprint is a modular, scalable, NIM-centric reference architecture for media producers to localize content for global audiences, unlocking new revenue. It supports audio and video post-production workflows by orchestrating NVIDIA and partner AI microservices for features like speech translation, active speaker detection, and AI-driven lip-sync.
Synthetic Video Detector
Synthetic Video Detector detects AI‑generated video with high accuracy on uncompressed and compressed content, producing results in real time on NVIDIA GPUs. It is intentionally biased toward false positives over false negatives to prioritize safety.
LipSync
The Lip‑Sync ST 2110 NIM synchronizes lip movements with speech in live, IP‑based broadcast video pipelines. It is designed for real‑time dubbing workflows in NVIDIA Holoscan for Media environments.
Active Speaker Detection
ASD ST 2110 brings multi‑speaker detection and identification to live broadcast workflows over IP video. It enables real‑time speaker tagging within NVIDIA Holoscan for Media.
Background Noise Removal
Background Noise Removal removes a wide range of ambient noises from audio recordings while preserving expressive speech qualities.
Studio Voice NIM
Studio Voice ST 2110 brings studio‑quality speech enhancement to live broadcast audio pipelines. It supports professional IP‑based media workflows using standard input equipment.
Video Relighting
Relighting uses AI‑generated HDRI to re‑illuminate a person in live or recorded video to match target lighting conditions while preserving realism, texture quality, and camera look. It integrates a moving subject naturally into complex environments and is delivered as an NVIDIA AI for Media NIM.
RTX Video Super Resolution
RTX Video Super Resolution upscales 16:9 video from 480p to as high as 8K using AI, with user controls for sharpness, blur, denoising, and hallucination limits. The model can be fine‑tuned to source content and runs within NVIDIA AI for Media. Also available as a Python Wheel.
3D Body Pose
3D Body Pose is a single‑camera, marker‑less, and rig‑free motion capture NIM that outputs full‑body 3D animations using skeletal tracking. It enables realistic body motion capture without specialized hardware.
Audio Effects
The Audio Effects SDK enables real-time broadcast audio enhancements, including noise and room echo removal, audio super-resolution, and acoustic echo cancellation, improving speech clarity and overall sound quality in various recording environments.
Video Effects
The Video Effects SDK uses GPU-powered Tensor Cores to accelerate video processing, offering filters like AI Green Screen, Background Blur, Super Resolution, Upscale, Webcam Denoising, and Video Relighting for enhanced real-time video effects and quality improvements.
Augmented Reality
The Augmented Reality SDK enables real-time face and body tracking, landmark detection, eye contact adjustment, facial expression estimation, and LipSync, powered by NVIDIA GPUs for accelerated performance, supporting diverse AR, animation, and modeling applications.
Get Started With NVIDIA AI for Media
Experience in the API Catalog
For individuals looking to experience AI for Media NIM microservices, the API catalog offers a UI-based playground and access to NVIDIA-managed API endpoints for free as a great starting point.
Limited Availability
AI for Media is part of NVIDIA AI Enterprise, providing enterprise-grade security, support, and stability for production-ready AI. Request a free evaluation license for a 90-day trial.
Get Early Access to New Features
This program is available to a limited number of applicants based on use case and infrastructure fit.
Private Access Program
To get access to the LipSync feature of the Content localization Blueprint, please request to join our
NVIDIA AI for Media Learning Library
Explore more AI for Media models to enhance your media pipeline.