How to Use Threads: A Guide to Getting Started and Building a Following
How to use Threads effectively, from starting your account to growing a dedicated following.
Schedule Threads
Unlock your Threads superpowers
Buffer helps you join trending conversations, show up consistently, and build a community that sticks around.
- Oscars
- Harry Styles
- Jimmy Kimmel
- Jon Stewart
- Clawdbot
- Coco Gauff
- Deluxe Supreme
- Stephen Colbert
- Save Act
- Giannis
- J Cole
- Arsenal
- Kai Havertz
- Tell Me Lies
- Ms Shirley
- Pineapple Pizza
- Margarita party
- Sourdough
- Champions League
- Pelican party
- Mark Carney
- RHOBH
- AI
- Heated Rivalry
- Deep Dish
- Blue Jays
- Karamo
NewSee what’s trending, right where you write
Trending topics now show up in Buffer while you’re creating a Threads post. See what people are talking about, browse the posts, and become part of the conversation.
Bonus: Threads only shows trending topics in the US and Japan. In Buffer, you can see them from anywhere.
Everything you need to make more Thriends
Inspiration
See what’s resonating and join conversations at the right moment. Get discovered by new audiences.
Scheduling
Plan your posts and show up consistently, even when you’re not online.
Analytics
See what’s working so you can do more of it.
Community
Engage with people on your posts and keep the conversation going.
Inspiration
See what’s resonating and join conversations at the right moment. Get discovered by new audiences.
Scheduling
Plan your posts and show up consistently, even when you’re not online.
Analytics
See what’s working so you can do more of it.
Community
Engage with people on your posts and keep the conversation going.
Official partner with Threads
As an official partner, we work closely with Threads to bring the best creator features to Buffer.
Built by creators who live on Threads
Resources
New to Threads? Let’s get you started
Curious about why you should add Threads to your social stack? And how to really make an impact on the platform? We’ve got you covered.
9 Things You Need to Know About the Threads Algorithm (According to The Threads Team)
Here’s a round-up of everything we know about how the Threads algorithm works, along with a few predictions for the future.
How to Grow on Threads: 9 Ways to Gain Followers
In our time on Threads, the Buffer team has picked up some patterns — here are our tried-and-tested strategies for growing your following on Instagram’s new platform.
Ready to grow on Threads?
Buffer is free.
Connect your Threads account and see what’s trending in minutes.
FAQs
What is Threads?
What is Threads?
Threads is a text-based social media platform from Meta, connected to Instagram. It's where conversations happen fast, ideas spread quickly, and creators can build a following. With over 400 million monthly users, it's one of the fastest-growing platforms right now.
Can I schedule Threads posts with Buffer?
Can I schedule Threads posts with Buffer?
Yes. You can write your Threads posts in Buffer, schedule them for the best times, and they'll publish automatically. No need to be online when your content goes live.
What types of Threads posts can I manage with Buffer?
What types of Threads posts can I manage with Buffer?
You can create and schedule text posts, posts with images, posts with videos, carousels, and ghost posts (temporary posts that disappear). You can also add topics to help your content get discovered.
Are there other unique benefits to using Buffer for my Threads content?
Are there other unique benefits to using Buffer for my Threads content?
A few things you can only get with Buffer:
- Trending Topics in the composer, so you can see what's resonating and jump into conversations
- Access to trending topics from anywhere in the world (Threads only shows them in the US and Japan)
- An AI Assistant that can refine, enhance, and optimize your Threads content
- Cross-posting to other platforms alongside Threads
- A calm, focused workspace instead of getting lost in the feed
Can I reply to comments on Threads with Buffer?
Can I reply to comments on Threads with Buffer?
Yes. Buffer's Community feature brings your Threads comments into one place so you can reply, build relationships, and engage with your audience without the distractions.
What are Trending Topics?
What are Trending Topics?
Trending Topics shows you what's being talked about on Threads right now, directly in Buffer while you're writing. You can browse posts in a topic, see the conversation, and join in before the moment passes. It's a new feature we built in partnership with the Threads team.
Is Buffer free to use with Threads?
Is Buffer free to use with Threads?
Yes. You can connect your Threads account and start scheduling posts on our free plan. Trending Topics is available on all plans.
Can I cross-post from Threads to other platforms?
Can I cross-post from Threads to other platforms?
Yes. When you create a post in Buffer, you can publish it to Threads and other platforms at the same time. You can also customize the content for each platform if you want.
Can I see analytics for my Threads posts?
Can I see analytics for my Threads posts?
Yes. You can see how your posts are performing directly in Buffer, including engagement metrics that help you understand what's working.
Can I see Trending Topics if I’m outside the US?
Can I see Trending Topics if I’m outside the US?
Yes. Threads only shows trending topics in the app if you're in the US or Japan. Because Buffer pulls the data via API, you can see what's trending from anywhere in the world.
Why use Buffer instead of posting directly on Threads?
Why use Buffer instead of posting directly on Threads?
Buffer helps you stay consistent without being online all the time. You can schedule posts, see what's trending, track what's working, and engage with your community from a calm workspace. It's everything you can do natively, plus tools that help you grow.